Your restaurant and your off-menu item featured in the WGM newsletter, read by 20,000+ high-intent subscribers who act on recommendations and come back as regulars.
Your restaurant featured in a What's Good video, produced by the WGM team, distributed across every channel. The item, the chef, the room: shown, not just written about.
One off-menu item, created by your kitchen. Not on your printed menu, not available to walk-ins. You decide what it is. No item is pre-selected or offered by WGM.
The item is made in limited quantity for the run of the program. Not an everyday menu addition. Once it's gone for the day, it's gone.
A simple, defined process. One item, limited availability, no discounting. Your feature goes live to 20,000+ subscribers. You run your kitchen.
We maintain a strict wall between editorial and commercial.
We don't sell coverage. We don't manipulate rankings.
That independence is what makes an Off Menu feature worth more than a Miami Spice listing. It isn't something every restaurant in the city can buy into. It's something our editorial team decides is worth telling 20,000+ subscribers about.
What's Good Miami gives brands credibility they can't manufacture.
Limited to 10 restaurants. No exceptions. The cap is what makes the list mean something.
One item per restaurant. Not a menu of options: one dish, done well.
All Off Menu features run August 1 through September 15.
The item is made in limited availability for the run of the program. No exceptions once it's gone for the day.
1996: the year Miami Beach popped off. Not a round number. A reference. This isn't a discount program, so it isn't priced like one.
10 restaurants. One off-menu item each. Limited availability. No discounts. August 1 through September 15. The off-season doesn't need a markdown, it needs a reason. Apply now before spots fill.
Apply Now